YOUR First 30 days……..Use the Right Marketing SystemBy marketing system, I mean how you will attract your prospects.
Make a list of at least 100 names, including everyone you know.
Call each of them and try to sell them your product or opportunity.
What a formula! It’s simple. It’s cheap. It’s duplicable. But 90 percent of the people who follow that system fail!
Why? Because, the odds of finding a truly qualified customer or prospect in any average group of 100 people is very low. Maybe only 1 to 2 percent are actually seeking your product or opportunity at this moment – 5 percent if you’re lucky.
Zig Ziglar himself couldn’t find more than five good customers in this group. Ninety-five people would turn him down. That’s a 95 percent rejection rate – and he’s the best salesperson in the world!
What’s going to happen when our untrained beginner calls this same list?
Massive rejection followed by failure.
It’s not because the product is bad or the opportunity is not good or even because the beginner doesn’t know the right things to say..
It’s because the odds of finding two good customers or prospects in a list of 100 average people is very low.
But the beginner doesn’t know this. Armed with unrealistic expectations, novices call everyone they know, and after only a few calls, it appears…………. as if nobody is interested.
Because these people are supposed to be their friends, beginners take these rejections personally.
It’s painful. And that’s why they quit. It sounded so easy when they signed up. But in reality, finding those first two good customers was much harder than they expected.
But here’s the good news. Although a beginner feels defeated with only a 5 percent success rate, any successful marketer will tell you that a 5 percent response rate is fantastic!
It’s the stuff fortunes are made of. You can be ecstatic with a 1 or 2 percent response rate!
Here is the fundamental principle behind any successful network marketing business.
If you can find just one or two customers in every 100 contacts, you can build a fortune.
To be successful in this business you need a system that …
Dramatically lowers the probability of rejection.
Drifts through the 100 people to automatically find the five who are most interested.
Gets those five prospects to call you on the phone and tell you they’re interested.
Automatically trains the two hottest prospects to join you, buy some product to try…….and duplicate what you are doing.
Even if you hate to sell, suppose people asked you to sell them a product or offer them the opportunity, would you turn them down? I don’t think so.
Let me show you how to get people to call you. Still make your list of 100, 200 people but put them in groups………and take bite size by bite size.
In order to do that, we have to take the old selling paradigm and turn it around 180 degrees into a marketing paradigm.
Here are the paradigm shifts.
Traditional NetworkSales ModelOutbound:You call people and try to sell them stuff Massive rejection: You make 10 calls and suffer 9 rejections to find one hot prospect.Sales Model:You try to convince them that you have the best product.
High-Tech NetworkMarketing ModelInbound:They call us and want to buy. No Rejection: Only the hot prospect responds. The 9 cold ones don’t respond. Good. We don’t want to talk to them anyway. Who wants unnecessary rejection? Interview Model: We “interview” them to determine if they are the right fit for our product and opportunity. We decide whether we want them on our team … not the other way around.
In other words, we don’t do sales, we do marketing.
We talk only to those who “raise their hands.”
Enough theory. ………this is how the system works.
Click
here for Funnel diagram
I will take you through a system to fill up that funnel with hot prospects.
You’ve signed up ………. and let’s assume your goal is to earn your first cheque within 30 days from the moment you launch.
NB This is so important for a new recruit……….message, it works! I can do this!
Just a reminder about the kind of income we’re going to be earning: If all you want is to earn some extra money, you could always go intoo into the working world and get a part-time jot (what is your hourly rate?).
From that, of course, you have to deduct the hard costs: taxes, petrol, insurance, and child care if necessary. Then you add the emotional cost of this part-time work… dressing up, getting stuck in commuter traffic, dealing with a grouchy boss and office politics, sacrificing your freedom. When you add it all up and subtract the negatives, there’s not much left over. And all you have to look forward to is another week just like the last one – week after miserable week as far into the future as you can see.
The kind of income I want to show you how to earn is a recurring stream of income, one that can possibly continue to flow for years to come. Most people who toil in the working world have difficulty imagining this kind of income flowing into their lives. But those of us in this opportunity see it happening every single day. And the best part of this world is the lifestyle.
For me, it’s not about the money. It’s all about lifestyle. For example, my commute time from my bed in the morning to my office is 26 seconds (I know because I just timed it).
This saves me an hour in commuting time.
That’s an extra hour I can spend with my family.
That’s something you can’t put a price tag on.
When you’re the boss, you get to choose the dress code.
When I’m on the phone or computer (where I do most of my business) people can’t tell what I look like. And I like it that way.
There are no office politics in my home office.
And here’s the exciting part:
In contrast to the working world, there is no limit to the amount you can earn in the networking world. Low downside, huge upside potential.
That’s a good combination.
There is a saying,
"Poverty is when large efforts produce small results.Wealth is when small efforts product large results."
What quality of lifestyle do you want, and what price are you willing to pay to get it?
It takes a special kind of person with vision, to step back from the pressures of life and say, “I don’t want to live like this anymore,” and then to do something about it.
I say…….. Even though you may be earning good money, it can’t be all that good if it is attached to a bad lifestyle.
This worked for me in the early days, it still works for me but it works really well for new people. But especially for part-time people who cannot afford to leave their full-time employment.
Here’s the seven-step plan. Let’s call it the 30-day challenge.
Step 1: Set aside at least 5 to 10 hours a week. That’s about an hour a day.
For most people, that’s difficult, because our lives are already full.
Luckily, I’ll show you how to earn this extra income by using a golden minute here, a spare moment there.
You’d be surprised how, just by reshuffling some of your time and refocusing your priorities, you can grow a wonderful stream of income.
Are you willing to do that?
Step 2: Think small. Don’t think 100 or 200 names on your list. Think 30! Don’t think big money right now ………be realistic.You hear of people earning a lot of money ……………….but not in three weeks!
It’s just not realistic. So, let’s be realistic.
Shoot for a few hundred to a few thousand rands extra a month.
When the cheques have started to flow and you have proven to yourself that this is realistic for you – given your personality, your time, and your circumstances – then you can decide whether you want to go for the big bucks.
Step 3: Make a list of 30 sharp, opportunity-orientated people.Thirty. No more, no less. From your list of 100 or so, choose people you know who might be interested in earning an extra stream of income.
Don’t put anyone on that list unless you think that person might be interested in earning some extra income.
I call these people hot market contacts because they are people you know – friends, co-workers, relatives, members of groups or clubs you belong to.
You’re going to be sending these people a very non threatening package of information that is designed to find one person… only one in thirty … who might be interested in what we have to offer.
I repeat, we expect to find only one person from this list. Two at the most!
Ask your sponsor what to send but we have such a selection!
When you have decided what to use (For a stiffy ~ I suggest download the Free Online website. Or an audio tape, or the e-pack or friendship CD (WFH) or the Pres-card….plus a letter. Produce enough to make 60 packages. The packages are called “30 Days to Freedom.”
Click
here for 2 examples of letters (short & long version) as a suggestion.
Click
www.peaklifestyle.com/whynotu for a presentation (does not mention Herbalife) you can put on a stiffy and send with your letter.
Your job is to organize 60 sets of these materials. Using your list of 30 people, address and stuff the envelopes, affix the proper postage, seal them, and set the packages aside. Don’t mail them yet.
Step 4: Prepare another 30 sets of prospecting materials to hand out.As you go about your normal day, there will be opportunities to meet new people, people you may not know but who might be interested in earning an extra stream of income.
I call these people warm market contacts because they are people you meet on a daily basis. I’m going to show you a very non threatening way to hand out these 30 packages over the next 30 days.
This activity is designed to find one person … two at most in 30 … who might be interested.
Step 5: It’s time for action. Drop the 30 packages or envelopes with stamps in the mail.
You now focus on handing out one package a day. That should be your habit … one package a day, not matter what. Do you think you could do that? For 30 straight days?
Here’s how.
Notice how many people you interface with each day. At lunch, while shopping, at the gym, at a school meeting in a mall at work. There are dozens of possibilities.
Your assignment is to hand out one of these packages to an interested person each day.
Ask…………
(1) Does the possibility of earning more than one stream of income sound good to you?
OR Would you like to add a couple of extra streams of income to what you are doing now?
(2) Can you set aside 5 to 10 hours a week…that’s all…….. let us show you how to do this?
If you get a yes, say, “Great”
“I’ve got an incredible package that I’d like to give you … Will you go through it?”
Get their name and number and set an appointment to call them back. Just before you leave, say this:
“Whether you want to do this or not, is not important. I’m just looking for one person who wants to add another income stream to their life or wants to improve his or her life dramatically. My goal is to help that one person start earning income within 30 days. When I call, I’m not going to try to get you to do this … If the package doesn’t get you excited then, this isn’t for you. I’m calling only to ask you what you thought. Just tell me frankly what you thought, negative or positive … It makes no difference to me. The only thing that will really offend me is if you won’t return my calls. When I call, just tell me straight, “This sounds good, let’s do it,” or, “You know, this just doesn’t sound like me.”
Click
here for filter chart for prospecting
Step 6: Follow up. This is the most important step. It is the razor’s edge between success and failure. You can’t expect to just mail out or hand out some packages and then have people start throwing money at you. We all are busy. Most of us need multiple exposures to a new idea for it to sink in.
Here’s how to follow up.
As soon as you’ve dropped the information in the mail to your top 30 people, call them all on the phone the same day, tell them you’ve sent them a package of information, and ask them to be looking out for it.
This will ensure that when they get it, they won’t throw it away. Ask if it would be okay for you to call them after they’ve reviewed it to get their reaction. If you can’t reach a live voice, just leave a message on their answering machine.
Some people hate to communicate with their hot market. Why? Perhaps they’re shy or unsure or perhaps they have approached these same people with previous opportunities that didn’t pan out.
In short, they’re embarrassed to contact them again. That is why sending letters is so non-threatening.
If they’re not interested, they won’t respond. If they are interested, they will respond.
Let them make that decision, not you.
It’s been my experience that in any group of 100 people, there are always a few who will respond to an opportunity – if only out of curiosity. Since the last time you contacted your list, a few of them may now need an opportunity. Your letter might just be a godsend. Don’t you want to be the answer to someone’s prayers?
In 30 days, you’ll be talking to a total of 60 people.
Here’s the question to ask when you make the follow-up call,
“Well, what did you think?” And just let them talk. Don’t be defensive, just listen.
Listen as if you were an employer trying to hire a new employee. See if you can select the best person for the job.
If you wouldn’t hire the person for a real job, maybe you wouldn’t want to work with them in your new business.
This may take several calls.
Click
here for a sample follow-up chart to track your contacts.
Marketing executives have long quoted the statistic that 80 percent of the sales take place after the fifth contact. Why is this?
Because nobody follows up! Those who persist get the gold.
Once again, it all boiled down to finding two people and helping them to find two people. Do you think you could do this? Let me show you how to dramatically improve your odds of finding those two people fast.
Step 7: Increase the probability that one person in thirty will say yes.
1. Do a three-way call. I highly recommend that you ask you sponsor, the person who enrolled you in your company, to be with you during the initial call – not only for moral support but to add credibility to the process.
2. Also include your sponsor in the follow-up call. Believe me, it will dramatically improve your success rate. Something magical happens when the two of you work together.
3. If you can, meet them face-to-face. Better yet, try to meet with your hottest prospects face-to-face if possible, perhaps over coffee. If you can, get them to a local meeting where they can rub shoulders with the kind of people your company attracts.
4. Use high-tech recruiting systems. You can also build credibility by directing interested prospects to your website, the company’s website, HOMs or STS.
5. If you would like your circle of Influence to try the product, why not send them a note saying, "I am experiencing something new and want to share it with you...............do watch the multi - media presentation and get back to me what you think" Email it or put it on a stiffy. Read more about the Gr8bod pres-card
HERE (you can download it directly to your computer)
All told, you’ll be distributing sets of materials to 60 people in your first 30 days. This is designed to find two sharp, interested people –
When these 2 become part of your team and buy a supply of products for their personal use, you will most likely earn your first cheque.
This may not seem like much to you now, but remember, this could be the start of one to four recurring streams of income. In your next 30 days of activity, you will be working with your first two people to help them find their first two people using the same 30-day system.
Your cold advertising campaign would take the form of an advertisement into your website and/or fonetell. Access to a Computer or All smart people work from home. Part-time or Full-time www. Yoursite
www.peaklifestyle.com/whynotu or tel………..for more information. This has its own step depending on what route you would like them to take.
2nd month, you will do a second round of 60 packages as you will be looking for your next 2 people while helping your first 2.
Click
here for the filter chart for developing leaders
Duplicate your efforts…….foundation……..for another stream of income…..retail, wholesale, royalties and bonuses.
Success is neither magical nor mysterious.
Success is the natural consequence of
Consistently applying basic fundamentals."
Jim Rohn